3 Business Model Myths Debunked

Jen van der MeerBusiness Model Practice


When is the best time to begin thinking about your business model?


If you are wondering about how your business will generate revenue and profitability to grow, then start if you haven’t already. But first let’s clear up some myths that plague early stage founders and intrapreneurs when they start tinkering with a new idea:

The Day the Business Model was Born – A Personal History

Jen van der MeerSoftware


A business model is:

A buzzword
A set of hypotheses for how a company creates and captures value
The way a company makes money
All of the above

The history of business models does not stretch back very far. According to Google’s fine NGram Viewer which analyzes published texts, the concept has only become popular in the late 1990s, trailing the term “business plan.”