Unfreezing the Innovation Budget

Jen van der MeerBusiness Model Practice

Magic 8

Why aren’t companies amping up their innovation investments in 2016?

This past week, I spent time with a number of CFOs of American-based companies on the topic of innovation – and the overall mood was “we’re holding steady on spend and are cautious about growth.”

When you go to build your business case for bigger innovation budgets, it’s helpful to know the objections, in order: