Life Hack Tips for Biased Decision Makers

Jen van der MeerBusiness Model Practice


We know that unconscious bias happens in all of us. We categorize, we find patterns, and we like to group people. We decide who is in our “in group” – and then we favor our group. This ability to tell who is a friend, and who is a foe, helped early humans survive.

We like to think we are all reasonable open-minded humans who do not pre-judge other others, but much of bias happens hidden away from our conscious decisions. We all have bias. Our unconscious mind is wrong, often, especially on matters that truly would benefit from thinking rationally.

Startups vs. Corporates

Jen van der MeerBusiness Model Practice

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Startups have an incredibly high rate of failure. Over 75{4b0c188ae8604bf014d8bc27c7c65bbf455b55139b6ec077c9ec57d60479b1a7} fail to return capital to their investors, and more than 90{4b0c188ae8604bf014d8bc27c7c65bbf455b55139b6ec077c9ec57d60479b1a7} fail to meet their projections, according to an HBR professor Shikar Ghosh’s analysis of 2000+ companies.

Why Your HealthTech Market Analysis is Probably Wrong

Jen van der MeerBusiness Model Practice

Have you had an eye exam at Warby Parker? If you’re in health tech, or just healthcare, and you wear glasses, I recommend you make your way to a Warby Retail location soon just for the experience. Go to the website – you can make an appointment Apple-Genius-bar-style. (Sorry Bay Area folks – their first eye exam locations are East Coast and Midwest).