Do You Suffer from Value Proposition Confusion?

Jen van der MeerBusiness Model Practice

VP confusion

A word battle may be increasing your product fail rate “I’m not sure if we’ve fully described the pain points for the patient customer, let’s take another crack at that one,” said the product manager. She was trained as a computer scientist and was practicing a method she recently learned at a “Lean Startup for the Enterprise” workshop. “Customer pain? … Read More