Capital Expectations: Ask Your Funders’ Intentions

Jen van der MeerCapitals

Thanks to all that responded to the launch of the Reason Street Capital Library launched just a few weeks ago. I’ve heard from founders, funders, and students all over the world requesting us to do more deep dives on emerging capital types and to explain how capital works. The excitement for alternative capital stems from founders who are deep in the … Read More

Which Business Model Will Stick: Tortuga Agtech Robots

Jen van der MeerBusiness Model Practice, Food, Hardware

Agtech Robot Tortuga AgTech helps growers by using robots that perform a variety of labor-intensive tasks in controlled environments like greenhouses or vertical farms, with an emphasis on harvest. Denver, Colorado, USA Founded Eric Adamson was working in consulting for “very large agribusinesses around the world” before co-founding Tortuga AgTech in 2017 with colleague and automation engineer Tim Brackbill, now … Read More

Introducing the Reason Street Capital Library

Jen van der MeerCapitals

I started the Reason Street Business Model Library for a specific need: I wanted to give advice that I had wished I had received when I started companies. I am launching the Reason Street Capital Library today for the type of options I wished I had when I started these same companies because there is a whole new world of capital … Read More