Business Model Patterns
Software-as-a-Service
Salesforce.com, Dropbox, Slack
Software-as-a-Service
A delivery model in which software is licensed and centrally hosted (vs. hosted by the customer)
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Hardware-as-a-Service
Hilti, Philips, Citibike, Vivint
Hardware-as-a-Service
Give access to hardware along with software, maintenance, installation, and upgrades
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Data-as-a-Service
Bloomberg, Climate Corp, Socrata
Pay-Per-Use or Usage
AWS, Sigtuple, Philips PACS
Pay-Per-Use
Use of a product or service is metered, and customers are charged each time they use the service
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Freemium Service
Candy Crush, LinkedIn, Trello
Freemium
Key features made available to customers for free, specific features delivered for a fee
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Two-Sided Marketplace
Uber, Airbnb, Upwork, Ebay, Etsy
Subscription Service
Birchbox, Netflix The NY Times
Direct-to-Consumer
Caspar, Everlane, Warby Parker
Direct-to-Consumer
Using digital marketing and merchandizing to build a direct relationship with the consumer
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Razor Razorblade
Gillette, Nespresso, Swiller
Razorblade
The core product is priced for sale and uptake, while more money is made on the consumable
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Professional Services
Cooley, McKinsey, Omnicom
Professional Services
A group of expert or skilled consultants that delivers advice, expertise, and/or solutions
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Advertising-Supported
CNN, Facebook, Hearst
Which Model is Next?
Which Company or Model?
