[cs_content][cs_section bg_color=”#ffffff” parallax=”false” style=”margin: 0px;padding: 10{4b0c188ae8604bf014d8bc27c7c65bbf455b55139b6ec077c9ec57d60479b1a7} 0px;”][cs_row inner_container=”true” marginless_columns=”false” style=”margin: 0px auto;padding: 0px;”][cs_column fade=”false” fade_animation=”in” fade_animation_offset=”45px” fade_duration=”750″ type=”1/1″ style=”padding: 0px;”][x_custom_headline level=”h2″ looks_like=”h1″ accent=”false” class=”man”]Value Proposition Adlib[/x_custom_headline][/cs_column][/cs_row][cs_row inner_container=”true” marginless_columns=”false” style=”margin: 0px auto;padding: 0px;”][cs_column fade=”false” fade_animation=”in” fade_animation_offset=”45px” fade_duration=”750″ type=”1/2″ style=”padding: 0px;”][x_gap size=”50px”][x_custom_headline level=”h3″ looks_like=”h3″ accent=”false” style=”margin: 0.75em 0;font-size: 1.35em;letter-spacing: 0.1em;text-transform: uppercase;”]The Quick Value Prop Creator[/x_custom_headline][cs_text title=”Copy of Copy of Copy of undefined”]

Unite product, engineering, marketing, and innovation teams on the same page to create a compelling value prop. Inspired by Adeo Ressi’s Pitch Madlibs.

 [/cs_text][x_image type=”none” src=”https://reasonstreet.co/wp-content/uploads/2017/03/Value-Prop-Adlib.png” alt=”” link=”true” href=”https://reasonstreet.co/wp-content/uploads/2017/03/Value-Prop-Adlib.png” title=”https://reasonstreet.co/wp-content/uploads/2017/03/Value-Proposition-Adlib.png” target=”blank” info=”none” info_place=”top” info_trigger=”hover” info_content=””][/cs_column][cs_column fade=”false” fade_animation=”in” fade_animation_offset=”45px” fade_duration=”750″ type=”1/2″ style=”padding: 0px;”][x_gap size=”50px”][x_custom_headline level=”h3″ looks_like=”h3″ accent=”false” style=”margin: 0.75em 0;font-size: 1.35em;letter-spacing: 0.1em;text-transform: uppercase;”]Stop Value Prop Confusion [/x_custom_headline][cs_text title=”Copy of Copy of Copy of Copy of undefined”]

Two schools of thought conflict when it’s time to create the value prop – here’s why this happens and quick ways to solve Value Prop confusion

[/cs_text][x_gap size=”50px”][x_image type=”none” src=”https://reasonstreet.co/wp-content/uploads/2017/03/VP-confusion.png” alt=”https://reasonstreet.co/2016/10/19/do-you-suffer-from-value-proposition-confusion/” link=”true” href=”https://reasonstreet.co/2016/10/19/do-you-suffer-from-value-proposition-confusion/” title=”https://reasonstreet.co/2016/10/19/do-you-suffer-from-value-proposition-confusion/” target=”blank” info=”none” info_place=”top” info_trigger=”hover” info_content=”” id=”https://reasonstreet.co/2016/10/19/do-you-suffer-from-value-proposition-confusion/”][/cs_column][/cs_row][cs_row inner_container=”true” marginless_columns=”false” style=”margin: 0px auto;padding: 0px;”][cs_column fade=”false” fade_animation=”in” fade_animation_offset=”45px” fade_duration=”750″ type=”1/1″ style=”padding: 0px;”] [/cs_column][/cs_row][/cs_section][/cs_content]