We love the search for new ways to think about business models, from the tried and true ways of doing business to new emerging forms of business innovation. What business model should we cover next? Comment below and sign up for our newsletter, build your confidence mastering the art of business models.
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Business and capital model ideas, cases, teardowns, and deep dives on how to build organizations that have different philosophies for growth, impact, and purpose.
19 Comments on “What Business Model is Next”
Ad Supported. We’re building a video platform and are interested in comparing and contrasting Ad Supported models vs. Freemium. Your Freemium teardown is great would be nice to have an apple to compare to the orange.
OK, we’ll take it! I will reach out to see which ad format. Native is the fastest growing format in editorial media – we’ll take a look.
Consulting! And Market Research!
We are a professional services firm that fits your “Brains” model. We are increasingly losing new opportunities to competing boutiques that are willing to give away, freely, the innovation and strategy up front. Banking on the follow-through of more routine services. This has been going on for years and I always discounted the idea. Now, I’m thinking the idea through a bit more seriously. Success, I believe, depends on careful structuring of the contract.
The licensing and royalty business model, as explained eg. here: http://www.innovationtactics.com/licensing-business-model/ , is missing in the list.
“Freemium” as a business model
Offering basic or introductory services for free forever (i.e. not a trial), while charging a premium for additional features and functions.
Moderator, I’m sorry– Not only did I post the above comment in the wrong thread, you already have Freemium in your library (duh, right? đ
Please, delete this and the comment above when you get a chance. Thanks! Erin D.
Hybrid Model. Which is exactly a combination of the business models you have identified. Surely each model addresses some challenges that the other models can effectively cover. For example, a 2-sided Marketplace may have a hybrid of freemium and subscription services on the other side while the other side employs usage.
Stay tuned – yes hybrid is what business model innovation is. We’ll be publishing more on this in the next weeks. Thanks Jun!
Can you start a 2 sided market place like Etsy one side at at time? I know I can get the sellers, just not sure how to bring the traffic to it.
Reverse Capped SLA – you pay for the service level below certain level, not for the hardware (e.g. you get a residential wind turbine and you pay for the electricity generated below a certain level = below 100kWh for instance, above this level it gets diverted into the grid and they get paid for whatever is sold to the utility.)
Benefits to the customer: you get very cheap electricity for the first 100kWh and then when you reach the threshold you start paying to the utility at a standard rate
Benefits to the operating company (not utility): they get paid both from customer and from the grid
Benefits to the utility: they can balance and cut peak hours and therefore production costs with cheap inbound electricity coming from renewables (which are operated by private companies).
Revenue sharing model
How would you tackle business models in the payments industry? (e.g. think Visa or even non-Visa/alternative payment processors)
Just name a few and we’ll tackle them!
These summaries are really great! I’m curious if you could do one for licensing (either or both software and technology/IP)
It will be great if you can dig into the Hardware-as-a-platform model!
Thanks Niklaus we recently provided Platform-as-a-Service but haven’t seen many Hardware-as-a-Platform do you have any examples?
Healthcare as a Service
Please provide: Transportation As A Service