Pedigree Capital

Pedigree Capital

Pedigree Capital is the value placed on a person or team whose prior experience and education are seen as kinetic potential for starting a company, but this perception can also create structural barriers for communities who have been historically excluded from these networks. – Jen van der Meer, 2021.

Pedigree Capital vs. financial capital

Pedigree capital is not financial capital. It is social capital. Pedigree Capital is a concept that describes the value investors and technology media place on certain schools and technology companies as proof that a person or team can deliver high-growth future returns. A person with a graduate degree from Stanford or MIT may be able to raise $6-7 MM without any evidence of revenues or business model for their technology idea, while a person with a community college degree who has $6 MM in revenues may struggle to get any meetings with angel investors. 


Exclusive Selection

Pedigree Capital founders have already passed highly exclusive processes when they were admitted to the university, hired by the early-stage tech company, or selected by a competitive incubator. 


Networks of Value

Pedigree Capital is not embedded in the degree itself. Investors believe a person who has received a computer science degree at a leading university, or who has worked in a fast-growing successful tech startup, has the social network to hire, fundraise, and attract customers of a higher caliber. Also included in the mix are Incubators and accelerators with track records of companies that later received high valuations like Y Combinator.


If you are outside of these systems, then you have to develop networks on your own, which can be time-consuming and challenging. You can quickly view a startup’s Pedigree Capital value by looking at the logos presented on their team page, or their Twitter bios, which may take the form of “Stanford, ex-Google, Uber-early-days” to signal the value of these networks.

A person’s pedigree alone does not instantly result in a high valuation for their startup idea. They also need to have a convincing narrative and team members with technical capability. But a person who learns and works within these tech-centric systems is trained on how to tell their story convincingly to investors, and how to evaluate and develop market-edge technical solutions.


Pedigree Capital vs. Bootstrapping

Founders are often advised to start with their own resources and with what they have. Founders without resources may be encouraged to bootstrap – a term that is certainly fraught with images of Horatio-Alger-era “pull yourself up by your bootstraps” mythology which has come to mean generating revenues directly from customers before you raise money from investors. This is often the only path to starting a company as most types of capital require evidence of revenues or profit to be considered for bank and personal loans, revenue-based financing, or newer types of crowdfunded equity.


Instead, the lucky Pedigree Capital founder does not need to prove evidence of customer demand. They are often trusted with capital that funds their exploration of the technology idea and discovery of customers and product-market fit. A person with Pedigree Capital may be able to raise substantial funds, all while maintaining ownership of their company if they start with highly credentialed degrees or prior tech firm experience.


Example Organizers of SIBs

ex-Apple | ex-Google | ex-Uber | Berkeley | MIT | Stanford | YCombinator

Is Pedigree Capital the right capital for your business at this stage?




Key Performance Indicators




Key Performance Indicators

When it Works Well

Speed of Transaction 

A Pedigree Capital founding team can quickly execute a seed round of funding in a matter of days or weeks if they are tapping angel investor networks directly from their universities or former companies. 

Good Reputation

Listing the university or company logo does not equal resulting Pedigree Capital. If you are accessing angel or VC investors who are also tied into those social networks, they may call around to check up and you to learn about your reputation. If you have a terrible reputation your credentials cannot protect you and you may not receive any funding from people in that network. 

Business Model Options

Pedigree Capital founders are not narrowly constrained to business models that generate revenue in the short term, like software-as-a-service or consulting. They can spend their funded exploration time to experiment with new models that may not generate substantial revenue upfront, or they may choose to subsidize a starter business model or free user experience in order to invest in a data analysis pipeline that would unlock business models in the future. 

Exploration Time

Pedigree Capital founders are given exploration time. They can often raise capital for the very purpose of exploring the customer, the product, the proposition, the market, and the business model. These founders do not have to spend their days squeezing customers for short-term revenue. They can build products, pilots, and data pipelines first, and then adjust as they bring their technology to market. 

Challenges with Pedigree Capital

Mimetic Competition 

Failure of imagination. Pedigree Capital cultures are mimetic, in the words of René Girard, a Stanford Professor of French. People are social and their behavior is based on imitation, and envy and resentment are the consequence. Pedigree Capital is a type of culture, and founders are often encouraged to start different variations on the same thing. The result is a highly competitive startup ecosystem with many of the same ideas.

Overpriced Valuations

In bullish markets, Pedigree Capital founders are often sought after by many investors and even later stage investors may extend capital to the earliest stage. This results in valuations at the high end of an already inflated market. 

Premature Scaling

If the Pedigree Capital founders are encouraged to take substantial rounds of capital before finding product-market-fit, this can result in wasted time, energy, and resources as money is spent to scale a company before figuring out their product and customer.  

Systemic Racism 

In the US, only one percent of funding goes to Black founders. It appears that early-stage equity investing suffers from systemic racism: the system of structures, procedures, and processes that disadvantage Black Americans. Pedigree Capital can help explain why Black VCs themselves have trouble increasing the ranks of black founders, with reduced access to capital, fewer black people working in early-stage tech or attending pedigreed schools. For the tech industry to confront systemic racism, it will have to challenge the unspoken reality of Pedigree Capital. 

Trends in Pedigree Capital

Borderless Capital

Prior to COVID19 top-tier venture firms and angel networks privileged founders who would start or move their companies to the Bay Area. Now that we have developed confidence in our ability to work collaboratively remotely, the actual location of the founding team is less of a pre-requisite. However, this may mean that Pedigree Capital has even greater signal value now that anyone around the world can become eligible for funding.

Emerging Regional Hubs

When a region reaches a certain number of large-scale tech companies with great than $1 BN valuations (also known as unicorns), the region attains a type of Pedigree Capital status. Currently, Sweden is a Nordic country with the greatest density of unicorns, which means that any new company arising from Sweden may receive a higher valuation than neighboring Norway or Findland based on the strength of the networks that have been built among the different large scale tech firms. 

Data-Driven Deal Flow

A few venture firms are aiming to reduce the bias in their venture deal flow processes using AI methods or other data-driven methods to evaluate direct app or website usage statistics or subscription revenue to find “diamonds in the rough.” These methods are designed to seek out companies who may not have signaled any Pedigree Capital but who managed to build useful technology anyway.

Before You Consider Pedigree Capital

  • Decide if you want to play the game and improve your odds by working for a name-brand tech company or getting that degree from Stanford. 
  • Alternatively, you may want to consider a co-founder who brings Pedigree Capital. 
  • Better yet, you could start your company through customer-financed revenue and hire skilled people to work with and for you. 

Exploring Pedigree Capital

  • Ask what the average valuation of a newly formed tech company from your alma mater is. This is the basis of your Pedigree Capital valuation.
  • Many successful founders did not go to Stanford, they just went to their local state schools. Proceed anyway with your plans to start a company.
  • Whenever and wherever you can, develop relationships with communities of people who have been historically excluded from Pedigree Capital companies and institutions. Co-found and cognitively and culturally diverse teams of people.

Discover Alternative Capital

There is real financial capital available to you even if you do not fit the common pedigree mold. Compare to Grants and Other Types of Capital. These capital types each represent one way to grow your company, and you can choose other capital types as an alternative or pair and combine  at different stages of your business. Consider these alternative capital sources or explore our Capital Library

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