Netflix Story

Netflix Success Story

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Yes Please, the Netflix Story and Timeline

Netflix Major Moves

4 Key Strategy Moves

1997: Develop DVDs Logistics

Launch subscription service: DVDs by mail

1997 Develop Web Experience

and data analysis pipe

2007 Develop Streaming

Netflix pivots to offer hybrid by mail and by streaming

2012 Launch Original Content

Lillehammer, followed by House of Cards, introduce bingewatching by releasing the entire season in one moment

2012 Launch Original Content

Lillehammer, followed by House of Cards, introduce bingewatching by releasing the entire season in one moment

2012 Accelerate International Push

Europe, later followed by Japan, India, rest of world next

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