Netflix Success Story

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Yes Please, the Netflix Story and Timeline

Netflix Major Moves
4 Key Strategy Moves
1997: Develop DVDs Logistics
Launch subscription service: DVDs by mail
1997 Develop Web Experience
and data analysis pipe
2007 Develop Streaming
Netflix pivots to offer hybrid by mail and by streaming
2012 Launch Original Content
Lillehammer, followed by House of Cards, introduce bingewatching by releasing the entire season in one moment
2012 Launch Original Content
Lillehammer, followed by House of Cards, introduce bingewatching by releasing the entire season in one moment
2012 Accelerate International Push
Europe, later followed by Japan, India, rest of world next
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