Testing a SaaS Model
Software is licensed and centrally hosted (vs. hosted by the customer) available through digital interface (app, browser, device)
Why a SaaS Business Model is valuable to your business:
Why a SaaS Business Model is valuable to your customers:
Companies using SaaS business models:
KPIs of a SaaS Model evolve as the business grows, driven by retention and referrals from existing customers.
Note there are variations in SaaS metrics based on the sales channel and target customer chosen. Large enterprise vs. Small-Medium Business vs. Small Office Home Office.
What's the best example of a SaaS model?
The highest valued exit in healthtech to date is Flatiron Health, who excelled at providing a SaaS model to oncology practice owners, sold an a total practice ROI value proposition. The company, however, earns more from selling data insights to Pharma.