
Testing a SaaS Model
Software is licensed and centrally hosted (vs. hosted by the customer) available through digital interface (app, browser, device)
Why a SaaS Business Model is valuable to your business:
Benefits
Challenges
KPIs
Why a SaaS Business Model is valuable to your customers:
Benefits
Challenges
KPIs

Companies using SaaS business models:
Adobe
Athena Health
Attune
Dropbox
Evernote
Flatiron Health
Google G-Suite
Indegene
Maven
Microsoft
Oracle
Salesforce
Slack
Syapse
KPIs of a SaaS Model evolve as the business grows, driven by retention and referrals from existing customers.
Note there are variations in SaaS metrics based on the sales channel and target customer chosen. Large enterprise vs. Small-Medium Business vs. Small Office Home Office.

What's the best example of a SaaS model?
The highest valued exit in healthtech to date is Flatiron Health, who excelled at providing a SaaS model to oncology practice owners, sold an a total practice ROI value proposition. The company, however, earns more from selling data insights to Pharma.

Key interview questions to validate a SaaS model:
Before you consider the SaaS model:
When testing the solution:
Example test cards (Osterwalder's Value Proposition Design)

