
Testing a Subscription Model
In a subscription business model, customers sign up for periodic access to a product or service.
Why a Subscription Business Model is valuable to your business:
Benefits
Challenges
KPIs
Why a Subscription Business Model is valuable to your customers:
Benefits
Challenges
KPIs

Companies using subscription business models:
Adobe
Amazon Prime
Birchbox
Blue Apron
Comcast
Dollar Shave Club
Dropbox
Microsoft
Netflix
Salesforce.com
Spotify
Stitch Fix
KPIs of a Subscription Model evolve as the business grows, driven by retention and customer love.

What's the best example of a subscription model? The highest valued public company with a subscription company is Netflix.

Key interview questions to validate a B:B subscription model:
Before you consider the subscription model:
When testing the solution:
Example test cards (Osterwalder's Value Proposition Design)

