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The art of business modeling is one of the best things you can do for your career, and business. Business model validation has become a creative, collaborative, life-affirming method for understanding who you want to serve, how you want to serve, and why you want to serve.
Transform or Enable? The Business Model Innovation Choice
August 23, 2017
20 years ago, I was a 20-something digital punk strategist. The internet was going to change the WORLD. I would ply my trade telling established Fortune 1000 clients that they had to move swiftly. Radically transform your companies into a digital businesses. Fast. Or risk annihilation.
Use this scale to rank pains on a continuum when searching for unsolved problems in a customer’s world. The bigger the pain, the better the starting point. You can then develop your Value Proposition knowing that you’re focused on the highest order customer jobs-to-be-done.
Moving Beyond the Post Election Confusion in Your Company
December 14, 2016
We were all wrong. We are bad predictors. We are now confused. Here’s an exercise to re-engage your team and build the future you want to see.
Business Model Mythbusting in the Circular Economy
November 15, 2016
Circular economy, business model myths, people-centered capitalism, and business model innovation as the strongest tool for survival and resilience.
Do You Suffer from Value Proposition Confusion?
October 19, 2016
A word battle may be increasing your product fail rate. Two views of what makes a strong value proposition cause arguments and confusion in new product development. Know both methods to increase your clarity and success rates.
Customer Delight is Elusive – Focus on Customer Pain
May 19, 2016
In innovation circles, pain points are what we seek when we introduce a completely novel solution – because it is typically only at that moment of clear and conscious pain that a customer will consider an alternative.
If Bias is Fast, Slow is the Antidote
April 26, 2016
We like to think we are all reasonable open-minded humans who do not pre-judge other others, but much of bias happens hidden away from our conscious decisions. We all have bias. Our unconscious mind is wrong, often, especially on matters that truly would benefit from thinking rationally.
Finding Your Customer Pain Points: How Far Do You Go?
November 4, 2015
One of the first jobs in unlocking a business model is to define a customer segment, and figure out customer “pain points.” You know you’ve struck gold when you uncover a “hair on fire” problem.. Read More.