Business Model Library

Welcome to our business model library. Business models can be combined and recombined to create distinct advantages. Each description below links to a detailed tear-down for how each model works for your company and for your customers.

Software-as-a-Service: centrally hosted software is purchased through recurring revenue

SALESFORCE, DROPBOX

Hardware-as-a-Service: giving access to hardware with maintenance and upgrades

HILTI, VIVINT, PHILIPS

Data, data management, or analytics as a core or underlying asset

BLOOMBERG, CLIMATE CORP

Use of a product is metered, customers are charged for total usage in a period

AWS, MAGAZINO

Key features are made available for free with premium features made available after an upgrade

LINKEDIN, SLACK

A platform for economic exchange between two user groups with or without a transaction fee

DIDI, AIRBNB, ETSY 

A product, service, or membership is offered to customers for periodic use

NETFLIX, BIRCHBOX, MOLLYBOX

Direct-to-Consumer: a direct relationship with a customer through digital marketing

WARBY PARKER, 3 SQUIRRELS

A platform for economic exchange between two user groups with or without a transaction fee

NESPRESSO, GILETTE

A group of skilled consultants or experts that deliver advice, counsel, or solutions

MCKINSEY, COOLEY, ACCENTURE

Companies attract an audience  to predict or cultivate intent, then sell access to advertisers

FACEBOOK, GOOGLE, HEARST

Firms charge a published flat rate rather than by the hour or other variable pricing

FEDEX, USPS

Infrastructure-as-a-service providers give users the ability to configure processing, storage, and networks through the cloud

AWS, AZURE, ALIBABA

Managed Services Providers are strategic partners that take on, transform, and optimize business operations

ATOS, DATAPIPE, CAP GEMINI

Platform-as-a-Service providers give app developers services to accelerate software deployment with reduced cost and complexity

AWS, SALESFORCE HEROKU 

We have a long list of alternative capital types to explore, what do you think we should describe next?