Welcome to our business model library. Business models can be combined and recombined to create distinct advantages. Each description below links to a detailed tear-down for how each model works for your company and for your customers.
Software-as-a-Service: centrally hosted software is purchased through recurring revenue
SALESFORCE, DROPBOX
Hardware-as-a-Service: giving access to hardware with maintenance and upgrades
HILTI, VIVINT, PHILIPS
Data, data management, or analytics as a core or underlying asset
BLOOMBERG, CLIMATE CORP
Use of a product is metered, customers are charged for total usage in a period
AWS, MAGAZINO
Key features are made available for free with premium features made available after an upgrade
LINKEDIN, SLACK
A platform for economic exchange between two user groups with or without a transaction fee
DIDI, AIRBNB, ETSY
A product, service, or membership is offered to customers for periodic use
NETFLIX, BIRCHBOX, MOLLYBOX
Direct-to-Consumer: a direct relationship with a customer through digital marketing
WARBY PARKER, 3 SQUIRRELS
A platform for economic exchange between two user groups with or without a transaction fee
NESPRESSO, GILETTE
A group of skilled consultants or experts that deliver advice, counsel, or solutions
MCKINSEY, COOLEY, ACCENTURE
Companies attract an audience to predict or cultivate intent, then sell access to advertisers
FACEBOOK, GOOGLE, HEARST
Firms charge a published flat rate rather than by the hour or other variable pricing
FEDEX, USPS
Infrastructure-as-a-service providers give users the ability to configure processing, storage, and networks through the cloud
AWS, AZURE, ALIBABA
Managed Services Providers are strategic partners that take on, transform, and optimize business operations
ATOS, DATAPIPE, CAP GEMINI
Platform-as-a-Service providers give app developers services to accelerate software deployment with reduced cost and complexity
AWS, SALESFORCE HEROKU
We have a long list of alternative capital types to explore, what do you think we should describe next?
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Business and capital model ideas, cases, teardowns, and deep dives on how to build organizations that have different philosophies for growth, impact, and purpose.