Research

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The Business Model Growth Map

Download Growth Map Guide Download How Will Your Business Model Evolve? You know you need to clarify where your business model is headed. Whether you are just starting, scaling into growth, or you are the market share leader, you are

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VP confusion

Do You Suffer from Value Proposition Confusion?

A word battle may be increasing your product fail rate “I’m not sure if we’ve fully described the pain points for the patient customer, let’s take another crack at that one,” said the product manager. She was trained as a

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Airbnb West Village

Design for the Angry Citizen

I was angry. It was 3:00 in the morning, and there was yet another springtime alleyway party in the Airbnb hotel behind my building. I live in the West Village of New York, which is home to a number of these buildings.

Let me describe how the Airbnb hotel works.

The Airbnb Hotel: An absent landlord owns a large building with multiple small units in a hard-to-reach location.

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